5TH PALMA LEADERSHIP FORUM® · THURSDAY, 29 OCTOBER 2026
Everyone uses AI.
Soon your customer will ask how.
DATE
Thu, 29 Oct 2026
TIME
13:45 to 21:00
VENUE
Barceló Illetas Albatros, Palma
LANGUAGE
The visibility block runs in English, translated into German and Spanish. Scan the QR code, choose your language, listen on your own phone.
ALSO ON LINKEDIN
The forum is listed as an event on LinkedIn, with the date, the programme and the list of attendees.
View the event on LinkedInTHE AFTERNOON
Five questions, one path.
An afternoon among entrepreneurs: knowledge transfer first-hand, from people showing what they built themselves. Each block answers one question, the five questions build on each other, and at the sundowner they turn into your network.
Knowledge
How is my AI supposed to know how my company works?
Obligation
Which obligations have I triggered without noticing?
Proof
How do I show my customers that I am doing it right?
Visibility
How am I found when nobody uses Google any more?
Wealth
What does a second home on Mallorca trigger in taxes, before I even notice?
THE PEOPLE
Eight experts. One afternoon, one evening.
Two talks open the afternoon, five more experts fill the blocks. All of them stay for the whole afternoon and evening. They are available during the breaks, and VIP ticket holders have a one-to-one conversation in the evening.
Margarita Loktionova
ORGANIC GROWTH STRATEGIST, BARCELONA
How to Get AI Search Engines to Mention, Cite, and Recommend Your Brand
Margarita Loktionova helped launch the AI visibility platform at Semrush, the tool companies use to measure how AI talks about them. Adobe acquired Semrush in April 2026 for 1.9 billion dollars. Today she leads data-driven professional communication at RevenueCat, advises brands like WordPress.com, PlayPlay and Hootsuite, and teaches at business schools in Barcelona.
IN ENGLISH, TRANSLATED LIVE
More about Margarita LoktionovaSelina Stachowitz
LAWYER
The invisible traps in everyday digital business life: AI, social media and the law
Selina Stachowitz is a lawyer and owner of Kanzlei Stacho, specialising in intellectual property, in particular social media, trade mark and design law.
IN GERMAN, TRANSLATED LIVE
More about Selina Stachowitz
ON THE PROGRAMME
Isabel Kaus
HOST, PORT D'ANDRATX
She introduces the speakers, holds the afternoon together and asks again where things stay unclear. She knows processes from industry, not just from the stage.
More about Isabel Kaus
Frank Semmig
ORGANISER, PALMA LEADERSHIP FORUM
He shows at a real company how an AI-readable company wiki is built: the Company Brain your AI answers from instead of guessing.
More about Frank Semmig
Christian Paredes
CEO NETGEN SWITZERLAND AG
On stage with Frank Semmig in block 01, and live in block 03 with the technology behind certification. As CEO he leads the digital agency Netgen with teams in Switzerland and Croatia, and with Avidia he carries this experience into the AI era. At eucerta he is responsible for the platform and AI processes.
More about Christian Paredes
Thomas Werner
AUDITOR, CO-CEO EUCERTA AG
Compliance is a boardroom matter in the age of AI. He shows the audit mark that makes your software verifiably sound, instead of merely claiming it.
More about Thomas Werner
Helena Hemberger
CO-CEO EUCERTA CERTIFICATION SL
Certified means: you prove what your competitors only promise. She shows how to pass the procedure without leaving the island.
More about Helena Hemberger
Gilles Praet
CO-FOUNDER AND CEO VISIBLIE.COM
Your customer asks AI today, not Google. He shows live whether your brand appears in the answer and what it takes for it to be recommended.
More about Gilles Praet
Daniel Anwander
LKC INTERNATIONAL. TAX ADVISOR. SPECIALIST ADVISOR FOR INTERNATIONAL TAX LAW.
Your tax office has long been matching the data automatically. He shows what a second home on Mallorca triggers in taxes, before you notice.
More about Daniel Anwander01 KNOWLEDGE
Your AI is guessing.
Because nobody has told it how your company works.
How I built an agentic company wiki. And how you roll it out.
FRANK SEMMIG, TEAM JUNG INTELLIGENCE SL · CHRISTIAN PAREDES, NETGEN / AVIDIA
Every program in your company knows something no other one knows. Accounting has the figures, the inbox has the agreements, your head has the rest. So you carry it back and forth by hand. Frank Semmig shows, using a real company, in which order you resolve that. The first step is not an AI project. It is bringing company knowledge into one place, structuring it so that a machine can read it, and giving it an interface to the outside. Only then do agents work from your own verified material instead of from a model’s memory. In the tech scene this is now called a Company Brain. Using eucerta as an example, Christian Paredes shows how to tap into that knowledge: marketing and sales, lead management, closing deals and social media communication all work from the same source. Live on marketing.eucerta.eu, the system built for exactly that.
Everything in one place
One company wiki instead of twelve filing systems. Processes, customer cases, text modules and decisions sit where everyone finds them.
A memory that stays
A knowledge network that knows your processes and your structure, so you never have to explain the context twice. Not to the AI either.
Structure a machine can read
Nested filing, clear naming and clean references. What a machine can read, it can also answer.
Access you control
Read and write rights, user groups, guest access for clients and partners. Everyone sees what they need, and nothing else.
Search that finds
One question, one answer, with the source next to it. Not forty hits you have to work through yourself.
An operating system in the end
Anyone who orders knowledge is not building an archive but the basis for systems that work by themselves. First the place, then the structure, then the rights, then the agents. In that order, not the other way round.
This is shown on the running system, including the connection our marketing comes out of.
And it is the same place where the proof lands in the afternoon: the IMS manual from the proof block is filed as a document in this wiki and is findable for people and machines alike.
02 OBLIGATION
Which obligations have you triggered without noticing?
The invisible traps in everyday digital business life: AI, social media and the law
SELINA STACHOWITZ, RECHTSANWÄLTIN
Moments from a normal working week, and what they trigger legally. Each one carries an obligation that nobody in the company has ever decided on.
The talk provides orientation and does not replace legal advice in an individual case.
03 PROOF
Your customer asks. Can you prove it?
HELENA HEMBERGER, THOMAS WERNER, CHRISTIAN PAREDES
Your customer will not stop at asking whether you use artificial intelligence. He will want to know whether using it stays defensible, traceable and compliant over time. Selina Stachowitz has just shown which obligations arise in everyday work. This block shows how you prove them, and who checks. For machines there is the CE marking. For software with artificial intelligence there has been nothing so far.
Certifying without leaving the island
What German entrepreneurs based in Spain gain from having a certification body on site. Helena Hemberger is your contact for everything that comes after.
Your product changes with every release. What is your certificate worth then?
ECA DPZ 1765 for the product on its own, ECA DPZ 1742 together with ISO 42001. Certifiable are SaaS, web apps, mobile apps, on-premise software and APIs. Demonstrated on a live example.
What is inside your product, where it comes from and what happens to it at the next release.
Christian Paredes then shows the technology behind it, live. How AI carries the preparation for an ISO certification: it reads in your entire company knowledge, matches it against the standard and shows where evidence is missing. And how the integrated management system keeps your company compliant after the audit, built into your daily work and your own company data. From the first scan to everyday operation, on a real system.
Plus the IMS Radar: after the audit, the dashboard permanently checks what your company states publicly, and periodically checks your own quality management. If a statement changes, that becomes a task for quality management, and at the audit it appears in the standard’s chapter where it belongs.
At the end there is a register number your buyer verifies in seconds.
greenclaimchecker.eu is shown. The product belongs to the organiser’s group of companies and is demonstrated as a pilot application in its own cause, not as a certification that has been granted.
On 29 October you will see every step a digital product goes through in this procedure.
Book a seat04 VISIBILITY
Why the AI recommends your competitor and not you.
MARGARITA LOKTIONOVA, GILLES PRAET, FRANK SEMMIG
The same public statements the audit system has just monitored are also read by artificial intelligence. Language models have long been recommending providers without anyone having searched for them. First the strategic frame, then the live analysis on real accounts from Mallorca.
How to Get AI Search Engines to Mention, Cite, and Recommend Your Brand
A step-by-step roadmap: how an AI arrives at its recommendation and how a brand appears in those answers. Margarita Loktionova gives the talk in English, with live translation.
Your buyer asks AI. Is your name in the answer?
By the time your buyer reaches your site, AI has already handed them a shortlist. Often it names a competitor and not you. Gilles Praet and Frank Semmig measure live, on three companies from the island, who makes it into the answer, and show how Visiblie changes that: it finds the questions your buyers ask AI, builds the content, entity signals and structured data that get you into the answer, and proves the impact on your own analytics. Plus a look ahead at Visiblie OS, which will connect to every system in your company. In English, with live translation.
05 WEALTH
Everyone uses AI. Soon your tax office will too.
DANIEL ANWANDER
The transparent taxpayer. Tax residency. Exit taxation. And what a second home on Mallorca triggers. One foot in Germany, one in Spain, before you even notice.
LANGUAGE
German on stage. English and Spanish in your ear.
The visibility block runs in English, translated into German and Spanish. Scan the QR code, choose your language, listen on your own phone.
Bring headphones. Without them, the translation runs as subtitles.
Live translation with LiveVoiceVENUE
Three places, one afternoon.
Barceló Illetas Albatros, Paseo de Illetas 15, 07181 Palma de Mallorca. You arrive at the top, work in the middle and end at the water.
Roof terrace
Arrival, registration and networking
Conference room
Five blocks
Sea terrace
Sundowner with the speakers
The same house in the evening.
To turn the breaks into conversations, there is someone who takes care of it.
Michaela Krajewski
RECEPTION AND ORGANISATION
Welcomes you at the entrance and holds the afternoon together.
More about Michaela Krajewski
Sara Castellón Jurado
YOUR CONTACT DURING THE BREAKS
She looks after the networking and is available for questions during the breaks. At TEAM JUNG INTELLIGENCE she is responsible for client engagement and sales operations, at eucerta for client advice and onboarding. Before that she organised the international scheduling of assembly teams in special machinery construction for 15 years.
More about Sara Castellón JuradoTHE SCHEDULE
13:45 to 19:00. The evening until 21:00.
Michaela Krajewski welcomes you, scans your ticket and tells you where to find what
Roof terrace
Michaela KrajewskiArriving, coffee with croissants and pastries, networking
Roof terrace
Welcome by the host
Isabel Kaus
01 KNOWLEDGE
The agentic company wiki, live on the real system
Frank Semmig and Christian Paredes
Frank Semmig02 OBLIGATION
The invisible traps in everyday digital business: AI, social media and law
Selina Stachowitz
03 PROOF
Certifying without leaving the island
Helena Hemberger
Second Coffee Break with snacks and FitLine bars
Exhibition area
03 PROOF
An audit mark for software, apps and AI applications. And how you get it.
Thomas Werner, then Christian Paredes live
04 VISIBILITY
How to Get AI Search Engines to Mention, Cite, and Recommend Your Brand
Margarita Loktionova, in English with live translation
04 VISIBILITY
Your buyer asks AI. Is your name in the answer?
Gilles Praet and Frank Semmig
05 WEALTH
KI nutzt jeder. Bald auch Ihr Finanzamt.
The transparent taxpayer, tax residency, Lex Beckham, moving abroad
Daniel AnwanderFROM HERE, THE EVENING
included in the VIP and Sundowner ticket
Down to the sea terrace, the conversation comes along: Premium Networking at the Sundowner
included in the VIP and Sundowner ticket
One afternoon. No second day, no panel discussion.
AFTERWARDS
The part where the business happens.
You ring a bell at a wall. A hand passes you a glass of cava.
From 19:00 on the sea terrace on the first floor, for two hours. The area belongs to us alone that evening, and it is covered in bad weather. The hand wall and the tap wall by Mallorca Event are ready, plus a mini golf lane.
A tapas menu with six different tapas over several courses, followed by three different desserts. Plenty of it, nobody leaves hungry, and vegetarian guests are catered for. Open bar, two hours. Wine, beer, soft drinks, water and coffee, plus Aperol Spritz from the tap wall and cava from the hand wall.
Plus a one-to-one conversation with a speaker of your choice, fifteen minutes. That evening on the terrace or online in the days after.
Included in the VIP ticket. Or separately as a Sundowner ticket for 89 Euro.
Book a seat
TICKETS
60 to 70 seats. No more.
89 Euro
The whole afternoon: five blocks, eight speakers, every talk translated live into English and Spanish. Arrival on the roof terrace, two breaks with coffee, croissants and snacks, plus the exhibition area.
Book a seat169 Euro
Everything from the Conference Ticket, + Sundowner Networking from 19:00: two hours of tapas finger food buffet (served) & open bar. Plus a conversation with a speaker of your choice.
Book a seat89 Euro
Only the evening from 19:00 on the sea terrace: 2 hours of tapas menu & open bar, networking. Without the afternoon programme.
Book a seatAnyone who already holds a Conference Ticket can upgrade to VIP until 24 October for 80 Euro.
All prices including 21 % Spanish VAT (IVA). Sold via Ticket Tailor.
Three exhibitor spaces. If you want to stand in front of this audience with your offer, write to info@palmaleadershipforum.com.
IN REVIEW
talks, no panel discussion
afternoon instead of three days
Looking back at the 4th Palma Leadership Forum, 29 May 2026, Hospes Maricel.
Photos: Andreas Zeeck.
THE ORGANISER’S CERTIFICATIONS
Clicking a signet opens the entry in the certificate register of Eucerta AG, which certifies in Germany, Austria, Switzerland and Spain. Eucerta belongs to the business group of the organiser. Eucerta AG and Eucerta Deutschland GmbH are members of the Bundesverband unabhängiger Zertifizierungsstellen (BVUZ), the German federal association of independent certification bodies.
Thursday, 29 October 2026.
Barceló Illetas Albatros, Palma de Mallorca. 60 to 70 seats.
Book a seatTickets from 89 Euro.